Behind Atlanta’s booming independent music scene is a name that keeps surfacing in conversations about artist development: Lavelle Holley, professionally known as Makaveli.
Holley isn’t a performer chasing the spotlight — he’s the executive working behind the scenes to build the infrastructure independent artists need to succeed. As CEO of Echosound Record Label and Echosound Publishing, his focus is on the business side of music: brand strategy, royalty collection, and helping artists actually own their work instead of just releasing it into the void.
Building Real Industry Access
Through his work with Power 97.5 ATL and iGlobal Radio, Makaveli has positioned himself as a connector between emerging talent and the media platforms that can actually move the needle — radio promotion, industry relationships, and exposure opportunities that are typically hard for independent artists to access on their own.
That combination — record label, publishing arm, and radio connections — is what sets his approach apart. Instead of offering artists just one piece of the puzzle, Makaveli is building an ecosystem where development, protection, and promotion all work together.
The Mission
Makaveli has been vocal about what drives the work: turning talent into business. For independent artists, that means real support with branding and identity, publishing administration and royalty collection so they get paid for what they create, and direct lines into radio programming and media opportunities that build long-term reach — not just a single viral moment.
As Atlanta’s independent music scene continues to grow, executives like Makaveli — focused on structure, ownership, and sustainable careers rather than short-term hype — are shaping what long-term success can look like for the artists coming up behind th
Instagram: @makaveli1460
