When a blog, playlist curator, venue or promoter wants to know who you are, they look for a press kit. A good one makes you look professional and makes their job easy; not having one gets you passed over. Here’s exactly what to put in yours.
What a press kit (EPK) is and who reads it
A press kit — often called an EPK, or electronic press kit — is a single page or link that sums up you and your music for industry people: bloggers, curators, bookers and journalists. It’s your professional first impression, so it needs to be clean and current.
What to include
A short, sharp artist bio
A tight, well-written artist bio that says who you are, what you sound like and why you’re worth a look — no padding.
High-quality photos
A few professional, high-resolution press photos people can actually use. Blurry phone selfies undercut everything else.
Your best music and a standout track
Links to your strongest work, with one clear “start here” track. Make it effortless to press play.
Press, stats and achievements
Any coverage, notable playlist placements, stream milestones or support slots — proof that other people take you seriously.
Contact and links
A clear way to reach you and links to your socials and streaming profiles. Surprisingly often, this is the part people forget.
How to put it together
Keep it to a single, easy-to-scan page or link — a simple website page or a clean shared document works fine. The goal is that someone can understand you in under a minute.
Common mistakes
Too long, out of date, no contact details, or a wall of text with no clear “listen here” link. Keep it short, current and skimmable.
Quick FAQ
- Do I need an EPK as a new artist? Yes — even a simple one makes you look serious and ready.
- How long should it be? One page or one link. Brevity is the point.
- Where do I host it? A page on your site or a clean shared document you can link anywhere.
